Islamabad—The preparations for upcoming Eid-ul-Fitr have started gaining momentum with each passing day as huge number of buyers are seen in the prominent shopping malls of the twin cities.
Despite rising inflation and escalated prices of the garments, shoes and other accessories, eid shopping is registering upward trend in the markets.The illuminated shopping malls, displaying stalls of colourful bangles, jewelry and henna outside the shops are attracting the buyers mostly after Iftar. Women shopping normally starts two weeks before as they have to prepare dresses, buy jewelry and other accessories to colour their religious festival with traditional zeal.Many established and amateur dress and jewelry designers have started exhibiting their products at various galleries, houses and open air lawns to attract maximum number of women, providing them with perfect fashion extravaganza.“These days are not only a way of providing variety of shopping opportunity for buyers but also bring perfect income generating opportunity for stall holders,” Ishtiaq, a bangles stall holder at a local market said while talking to PAKISTAN OBSERVER.“Any type of accessories relating to women and garments for children are the most profitable business after passing half month of Ramadan,” he said. While the bangles stall holders also give an opportunity to females mehndi artist couple of days before eid, to give them earning opportunity as well as boosting their own sales, he said.The last weeks of Ramadan also witness huge rush at beauty salons and ready to wear boutique dresses.“I bought pink dress and now looking for matching shoes and then I have to buy matching jewelry, hair clips, bangles. I will again come with my family on Chaand Raat for henna,” Hanya, who is five years old, said.“I have visited market to buy bangles and observed that bangles stalls are very few and the prices are not affordable,” she said.Exchanging gifts especially bangles and eid cards near Eid is also a tradition mostly followed by young girls but escalating prices of these items have limited the ways of sharing joyful moments.A young girl Fatima said “Bangles are very much expensive and it is difficult to exchange bangles as gift to my friends”. Two-day exhibition of dresses for women and children, jewellery and home accessories opened here today at a local hotel.The exhibition brought over 100 items related to women and children including dresses, handbags, home textiles and garments to provide the buyers with an opportunity to get a perfect extravaganza for celebrating their festival in a colorful way.The exhibition arranged by Lubna Shahbaz Khan, attracted a large number of women, who showed keen interest especially in dresses and jewellery.Talking to PAKISTAN OBSERVER, Lubna Shahbaz said items were arranged according to the fashion needs to provide women more choices for their eid dresses, which can also be used in wedding ceremony as peak season of weddings starts immediately after the eid.The display included a large variety of home textiles and embroidered fabrics that was a major attraction for visitors during the eid shopping. “Such exhibitions give better shopping opportunities at less price during the eid days,” a visitor commented.
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